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Christmas time
By Joe Renna
Christmas promotions start earlier each year, along with critical response. No doubt there is a definite commercial aspect tied to the holiday but so what. Starting the season earlier has a positive effect also, and it is more powerful than the commercialism.
The message of Christmas is not lost in the malls as some may
think. The bombardment by the retailers losses it's impact over
time. It is no longer an impulse to buy if the sales pitch is
being made over a two month period. What does grow over time is
the lessons that the holiday is ment to teach.
Christmas is a time of giving and caring. The story of the birth
of Jesus is one of love, acceptance, humility, faith and hope,
plus many other virtues that not only make us better individuals
but the world, as a whole, a better place. The Christmas story
leads us to wonder about our lives spiritually, above material
trappings and physical fulfillment. It promotes the idea that
we are all connected and responsible for one another. A tiny bit
of that is present in every advertisement. The more we are deluged
by the media reminding us to shop the more we are being reminded
about the story of Christ. Some of that message is going to stick
and mabe even inspire.
Arm in arm with the early arrival of merchandising is the annual
appeal of charitable organizations. Poverty is not seasonal and
charity should not be reserved either. Some people only think
of giving when a guy in a Santa suit rings a bell in their face.
If the extended holiday causes more people to be aware of those
less fortunate then I'm for Christmas carolers in July.
The Christmas season has engulfed Thanksgiving, not too shabby
a holiday in its own rite. Giving thanks for what we have leads
to acknowledgment that there are those without. There is no better
way to show thanks for what we have than sharing it with those
who haven't.
The lessons brought to us through Christmas is not exclusive to
Christians. The virtues that are extolled and concepts of what
is right and wrong are universal beliefs that almost everyone
embraces, regardless of their religion. It does seem that some
people who believe need to be constantly reminded of it. And some
of those people need a production as big as the Christmas holiday
to realize it.
I could understand holidays that celebrate events like the Fourth
of July but some holidays seem odd, as if the celebration wasn't
scheduled then the concept is lost. For example, mother's should
be honored everyday of the year not just when the Hallmark calendar
says so.
Think of the lessons that the holidays teach, not just Christmas
and Thanksgiving, but every holiday throughout the year. We should
be living each day in that respect. Since very few people do so,
holidays remain a necessity.
I must say holidays are magical. I've seen some people who are
the biggest scoundrels year round being most gracious on a holiday.
If the holiday can be extended to all year with the same result
then lets go for it. Then we wouldn't need any holiday. Everyday
will be a celebration of life.
Not for Nothing But...
I know a guy who breaks up with his girlfriend just before Christmas
so he doesn't have to buy her a present.